Schools that are run by NGOs or charities work under a lot of limitations. Despite these limitations, their students strive on, overcoming the lack of privilege and trying to take on the world. In this journey, it is often useful to have a few skills to fall back upon. Students who are from underprivileged backgrounds do not have it very easy. Marketable skills are rarely taught to these students and it is only through the school space that they can pick up these skills which can later be useful in bagging jobs or appointments.
English speakers are always on high demand in India and more so after the globalization of the market. This is because of the large reach of the language internationally. Most Indians who attend school learn English as a second language and their learning is restricted to grammar and composition. Speaking English is not a practice in middle class households. An economically marginalized household depending on an NGO or a charity for their child’s education, access to a foreign language might be quite restricted. However, this foreign language is key to getting a job, however distasteful the practice is. Therefore, if you run a school, it is understandable that you would want your students to be well-versed in one of the most politically and economically powerful languages in the world. Crowdfunding to start a spoken English class is therefore a good idea.
Fluency in English can help a person get a job in the communications sector, at call centres, as communications instructors and in customer service. Many of these jobs may not be high paying but it is a good place to start as you go ahead with developing your skills. Spoken English training is therefore a part of educational training a person will receive. Hence, crowdfunding for education does include raising money for spoken English courses.
There are ways in which you can raise money for crowdfunding education.
- Make a video for your pre-campaign making things clear about how you want to address the issue of English language training for underprivileged students. If possible, you can get inputs from people connected with the educational sector and with hiring. This video will create some visibility for your campaign.
- You have to then choose and crowdfunding site and start a fundraiser. Impact Guru is a good place to start. Often the campaign and pre-campaign will merge as the circulating video might have the link to the fundraiser. Hence, your fundraiser must be clear and in line with what you say in the video. It needs to be concise, demonstrate the work you have done before and convince people of your credibility.
- You can publicize the fundraiser on social media separately. You can make posters for your campaign and release them on picture based platforms like Instagram and WhatsApp where posters are seen more often than long texts read. Apart from social media, remember you have good old email and you can mail people personally talking about how you want to make a change.
- Crowdfunding education requires a lot of dedication. You have to message people personally and call them up and talk. You can also seek support with NGOs that deal with education. Activists who work to make education available to all might be able to help too.
- If you think you alone cannot do all the work, you can raise money with a team and divide some of the responsibilities. If you think the target amount to be raised cannot be met by one fundraiser, you have to create support fundraisers. Your team can help raise money for these.
Education crowdfunding is low risk and low investment. The campaigner is accountable to the contributor and hence should update everyone about the state of the project.